Mengyin County Hosts Launch Ceremony for "Intangible Cultural Heritage Month" and Opening of Yao Family Plaster Non-Heritage Exhibition Hall

▲ On January 17, Mengyin County held the launch ceremony for its "Intangible Cultural Heritage Month" and the opening of the Yao Family Plaster Exhibition Hall, dedicated to traditional Chinese

 medicine and intangible cultural heritage (ICH). The "Intangible Cultural Heritage Month" aims to raise public awareness and appreciation for ICH through a variety of culturally rich and engaging 

tourism activities.  

During the event, the county will creatively organize a "ICH Celebrates Chinese New Year" campaign, blending contemporary elements with traditional festival culture to highlight core values and 

cultural significance. This initiative seeks to promote the main theme of cultural preservation, spread positive energy, and further advance the legacy of China’s outstanding traditional heritage. By 

integrating innovation with tradition, Mengyin County hopes to foster deeper connections between residents, visitors, and the profound history embedded in its intangible cultural treasures.