Yimengshan UNESCO Global Geopark works to build up integrated media matrix

Based on traditional platforms, publish authoritative voices.

Focusing on the creation and protection of the Geopark, the official website of the Geopark was established, 8 special issues of internal newspapers were published, and long-term cooperation with TV stations and newspapers above the municipal level were carried out to publish more than 110 high-quality news. The expansion of the global geopark has achieved remarkable results.

Adhere to the target positioning and create a matrix core.

Insisting on integration with one hand and management with the other, we set up four matrices for ecological core protection, rural green revitalization, Yimeng Spirit practice and fine tourism propaganda, and established cooperation with more than 20 media in the province to realize "one-stop" dynamic service of integrated media propaganda.

A total of 350,000 RMB was invested to produce and launch 5 original videos, and 646 pieces of information were released through WeChat, Weibo and short video software, among which "Listen to Yimeng Mountain" will participate in the first Global Geopark Network Film Festival, helping Yimeng Mountain Global Geopark expand its "international circle of friends" and increase its visibility and reputation.